AI readiness: Chat-GPT at Domus AG
Domus AG received professional support in terms of AI readiness through the systematic approach of StackWorks AG.
About Domus AG
For five decades, Domus has stood for more than just classic interior design. The company has continuously evolved: from product sales to holistic interior design for private and business customers. The approach has always remained the same: only when the structure, atmosphere, and function of a room are right can the furnishings unfold their full effect. Whether in the hotel industry, service rooms, or private living spaces, Domus creates sustainable living spaces with an aesthetic signature and individual planning.
The challenge: The potential beyond "word processing"
Before working with StackWorks, ChatGPT was primarily used at Domus as a one-off tool for emails or simple research. However, there was no systematic approach to integrating the technology meaningfully into daily workflows. The key question was: Where does AI actually provide benefits in the everyday operations of an SME, and where are its limitations?
The goal was to open up the "black box" of AI and find out how a medium-sized company like Domus can gain efficiency and achieve strategic advantages.
The implementation
The collaboration focused on guiding the team away from "trial and error" toward targeted application.
- Understanding how it works: First, participants were taught how language models work technically. The goal was to provide a realistic picture of what AI can do and where it makes mistakes (hallucinations).
- Precise instructions: Learning how to prompt and structure a prompt is key. At Domus, a good prompt is now treated like an internal briefing: the more precise the specifications regarding the target group, tone, and context, the less rework is required.
- Custom GPTs: Custom GPTs were developed for three specific areas of application in marketing and sales. These assistants were fed with internal knowledge to deliver results tailored to Domus' requirements.
Insights from practice
The decisive factor was the realization that AI only works as well as the data it is fed and how clearly the processes are defined.
"The highlight was realizing that it's not just word processing. If you feed it and create it correctly, you can solve problems that would otherwise take hours to solve." Cornel Speich
Domus particularly appreciated StackWork's passion and deep understanding of the process. The StackWorks AG team quickly understood how to link the complex world of interior design with the world of artificial intelligence.
"What stood out for me was StackWorks' vast technical knowledge and process-oriented approach. They quickly understood what we were all about and brought these two worlds together." Marc Künzle
What began as curiosity is now part of everyday working life. Especially when it comes to repetitive tasks, there is no longer any need to reinvent the wheel every time, which frees up valuable capacity.
outlook
For Domus, dealing with AI is an ongoing process. The goal is to keep pace with technology without losing sight of the company's core values—proximity to the product and the customer. AI serves as a background support to create more freedom for the actual core task: individual room planning.
Are you ready for your own AI readiness?
The Domus AG case study shows that the first step toward meaningful use of AI begins with understanding the technology and identifying genuine opportunities for application. Would you also like to open the AI "black box" and find out where your company can benefit in concrete terms?
Get in touch with us and let's assess your AI readiness together.
