Forrester study: The economic benefits of Google Workspace

How Google Workspace supports SMEs

An independent Forrester study shows: Google Workspace offers small and medium-sized enterprises (SMEs) an impressive return on investment (ROI) of 336%.

This figure illustrates the potential that lies in a modern digital way of working. But how does Google Workspace actually affect employees' day-to-day work? In this article, you will find out how Google Workspace helps your teams to work more efficiently, save time and drive your company forward.

According to the study, 78 hours per year can be saved per employee

The Forrester study shows that each employee saves an average of 1.5 hours per week when using Google Workspace. That amounts to a whole 78 hours a year - time that no longer needs to be invested in administrative tasks or time-consuming communication processes.

Instead, teams can focus on what really matters: Growth, creativity, innovation and customer focus. Google Workspace gives employees the opportunity to organize their work effectively and get more out of every day.

Increased efficiency through seamless integration

Google Workspace offers a comprehensive range of tools that are well connected: Google Docs, Google Drive, Google Sheets, Google Meet and many more.

This integration enables efficient collaboration, fast information exchange and simple communication - regardless of whether employees are in the office or working from home. The constant synchronization between the apps reduces search times and makes collaboration much easier.

For SMEs, which often do not have the capacity to manage complex IT systems, Google Workspace offers a user-friendly and versatile solution. 

Key findings of the Forrester study in detail

• Productivity and security: Google Workspace has reduced the time spent configuring workstations by 90%. The number of support tickets also fell by 20%, which increases the efficiency of IT departments and frees up resources.
• Better collaboration: Using Google Workspace leads to a 30% increase in collaboration efficiency. Teams can work on documents, annotate and make decisions quickly in real time - without having to rely on cumbersome email communication.
• Accelerated workflows: With AppSheet, the no-code platform, employees can create their own apps - without any programming knowledge. This process has been accelerated by up to 80%. This is particularly beneficial for SMEs, which often rely on fast innovation cycles.
• Simplified IT infrastructure: Switching off outdated legacy systems and moving to a cloud-based platform leads to a more flexible IT infrastructure. This makes companies more adaptable and reduces unnecessary effort.

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Google Workspace offers flexibility

SMEs are often faced with the challenge of having to react flexibly to new conditions - be it due to changing customer requirements, market developments or internal growth targets. 

Google Workspace makes this adaptation process easier. The cloud-based, interconnected tools allow employees to work from anywhere, at any time, without having to give up important resources, and to share and access data in real time. Whether it's discussing a project, giving feedback or sharing data in real time, Google Workspace provides a centralized platform that facilitates collaboration.

Advantages of Google Workspace for employees

• Increased productivity: By organizing tasks efficiently and eliminating unnecessary administrative tasks, employees have more time for productive work.
• Simplified communication: Google Meet, Chat and Drive simplify and centralize communication. Employees can share important information more quickly and access relevant documents directly.

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The study by Forrester proves that with a modern platform like Google Workspace, teams work more efficiently, save valuable time and invest this time in strategic tasks. Especially in times when flexibility and speed are crucial, switching to a cloud-based solution can help your company to develop further.

Learn more Download the Forrester study and find out how your teams can benefit from greater efficiency and flexibility.

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